Apple

Product Design • UI
Wishing you an incredible year ahead! Apple presents a range of products specially designed to commemorate the joyous Spring Festival holiday. Let's embrace the Year of the Rat with excitement and innovation. 🐭
Year
2020
Credits

Client: Apple
Company: AKQA

Goals

The goal of this project was to design and develop a vibrant landing page capturing the essence of the Chinese New Year. Showcasing Apple products tailored to customers in China and surrounding regions. With a focus on the Spring Festival's traditions, including family reunions, firecrackers, and red envelopes, Apple's landing page presented a curated selection of products as ideal gifts, demonstrating how they enrich users' lives. Inspired by the Chinese flag, the design incorporated captivating reds and golds, complementing Apple's campaign color palette for this special occasion.

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